pastryland

ICC KICKS-OFF PASTRY PLUS WEEKEND WITH PASTRYLAND, SOHO’S MOST ELITE BAKE SALE

First class NYC pastry chefs gather to create exclusive creations for the Pastryland Bake Sale where all proceeds will benefit the 2020 charity partner, Cookies for Kids’ Cancer

For the third year, NYC’s top pastry talent is coming together to give back in the sweetest way – with International Culinary Center® (ICC®) Pastryland Bake Sale Saturday, March 28, 2020 from 12 p.m. – 3 p.m. The charitable bake sale will benefit Cookies for Kids’ CancerTM, a national non-profit committed to supporting research that develops new, improved, and less toxic treatments for pediatric cancer.

Participating this year are 20+ of NYC’s top pastry chefs including:

Daniel Alvarez – Pastry Chef | Union Square Café

Renata Ameni – Executive Pastry Chef | Crown Shy

Tyler Atwell – Executive Pastry Chef | Lafayette Grand Café & Bakery

Anna Bolz – Pastry Chef | Per Se

Stephen Collucci – Executive Pastry Chef | WS New York

Julie Elkind – Executive Pastry Chef | Bâtard

Peter Endriss – Co-Owner & Head Baker | Runner & Stone

Hester Farabee – Professional Pastry Arts Graduate | International Culinary Center

Lindsey Farr – Pastry Chef | Restaurant Marc Forgione

Sylvie Fortin – Owner & Chocolate Master Officer | BE Chocolat

Emily Fu and Lisa Kalemkiarian – Pastry Chef & Head Baker | Leonelli Restaurants

Victor Gelman – Master Chocolatier/Owner | EMVI Chocolate

Fany Gerson – Owner & Chef | La Newyorkina

Jiho Kim – Executive Pastry Chef | The Modern

Johana Langi – Executive Pastry Chef | Bar Boulud & Boulud Sud

Håkan Mårtensson – Chocolatier | Håkan – Chocolatier

Joe Murphy – Corporate Pastry Chef | Jean-Georges Restaurants

Celina Rella – Executive Pastry Chef | The Hoxton

Michael Romano – Executive Pastry Chef | The Pierre, A Taj Hotel

Abigail Rubin – Pastry Chef | Loring Place

Danielle Spencer – Pastry Chef | Win Son Bakery

Shaun Velez – Executive Pastry Chef | Café Boulud

Melissa Weller – Partner & Head Baker | High Street on Hudson

Orange indicates an ICC Alumni!

With both veteran and new chefs participating in Pastryland as representatives from their establishments, each contributing chef will craft a one-of-a-kind, never before eaten dessert for sale. Pastryland guests will also have the chance to experience four free chef demonstrations throughout the afternoon—including demonstrations from Milk Bar and Ron Ben-Israel Cakes—and share their experience on social media in front of an 8-foot piped icing wall created by ICC’s Professional Pastry Arts students. Two elaborate cakes for charitable auction will also be offered by Ben-Israel and Milk Bar, raffled off during the event. Located in the heart of SoHo, the bake sale will run from 12 p.m. – 3 p.m. with a VIP and General Admissions option for purchase. Each package includes:

  • General Admissions Tickets: General admission holders must select a timed entry to the bake sale: 1 p.m., 1:30 p.m., 2 p.m., or 2:30 p.m. Ticket holders will have access to free live chef demonstrations. Each ticket includes TWO (2) tokens to exchange for a beverage or pastry item. (Children under the age of 3 are welcome without tickets.)
  • VIP Tickets: VIP ticket holders receive first access to the bake sale from 12-1 p.m. for an exclusive meet & greet with selected pastry chefs. Ticket holders will have access to a free live chef demonstration with Celebrity Cake Artist, Ron Ben-Israel. VIP tickets include FIVE (5) tokens to exchange for beverages and pastry items.

Tickets for Pastryland are available now at $15 plus taxes and fees for General Admission and $50 plus taxes and fees for VIP. For more information on Pastryland and to get tickets please visit the website.

pastry plus

ICC Announces Third Annual Pastry Plus Conference This March!

Impressive Roster of Pastry Chefs Join The Charity Bake Sale and Pastry Conference on March 28th and 29th

We’re thrilled to announce the return of ICC’s prominent industry conference Pasty Plus,  in partnership with Callebaut®, on Sunday, March 29, 2020. In its third and most exciting year, the theme of the conference will reflect “The Business of Taste,” and continue to build a pastry community that promotes a constructive exchange of ideas and information to secure the future of chefs and the niche industry.

This year’s programming will open with a welcome address led by Founder of ICC’s Pastry Plus, Jansen Chan, followed by an all-female lineup of panel experts Emily Luchetti (Chief Pastry Officer of Big Night Restaurant Group), Fany Gerson (Owner of La Newyorkina & Fan-Fan Doughnuts), Lani Halliday (Owner of Brutus Bake Shop) and Sherry Yard (Pastry Chef & Author), as they discuss the business of baking. A series of breakout classes that stem from the pillars of craft, innovation, and workplace are available thereafter curated by pastry legends such as Jacques Torres, Christina Tosi, and Ron Ben-Israel.

Jansen Chan
The Pastry Plus 2019 Conference Address

 

Offering an interactive and personal look at forecasted trends, conference attendees can choose three of the nine classes and seminars throughout the day. A sampling of them include:

  • Ruby Chocolate Innovation: Master chocolatier, Håkan Mårtensson, joined by Pastry Chef Rocco Lugrine, will lead a class focused on chocolate techniques and flavor pairings using Callebaut Ruby and Callebaut Gold Chocolate
  • Understanding Your Spices: Burlap and Barrel takes you on a journey of spices you thought you knew, and some you’ve probably never heard of before, to explore the impact of single-origin spices
  • The Resurgence of Bread: Ryan Morgan from Sixteen Bricks shares his story of a family business, turned leading bakery for the Cincinnati area, embracing the flavor of wheat
  • Team Diversity & Inclusion: Jackie McMann-Oliveri educates on promoting workplace diversity and best practices for a productive and inclusive work environment as Director of Talent and Culture for Bobby Flay Restaurants
  • Plant-Based Future of Pastry: Plants are the future; Eclipse Foods and Katzie Guy-Hamilton, Author of Clean Enough, discuss the trending plant-based industry and its impact on the pastry market

Additional activities throughout the day include a keynote address, networking reception and new to 2020, pre-conference Industry Field Trips at Union Square Hospitality Group’s Gramercy Tavern, Daily Provisions and The Modern, as well as Ron Ben-Israel Cakes.

“Pastry Plus is one of the rare opportunities to gather the pastry industry and foster a community,” said Jansen Chan, Founder of Pastry Plus and Director of Pastry Operations at ICC. “It is a reinvestment in our future. With this conference we are able to connect fellow pastry chefs of all skill sets and give them an opportunity to learn, network, and be inspired by peers and mentors.”

Preceding Pastry Plus on Saturday, March 28, 2020 is Pastryland, a community bake sale presented by ICC that features never-before-tasted creations from more than 20 top pastry chefs. The bake sale will be held from 12 – 3 p.m., with VIP entrance from Noon – 1 p.m., and allows locals and pastry lovers to get a taste of edible works of art for $15 general admission and $50 VIP. All proceeds from Pastryland bake sale will go to charitable partner Cookies for Kids’ Cancer. Tickets for Pastryland are on sale now at pastry.plus/pastryland.

Pastryland
Desserts From Pastryland 2019

 

Tickets for Pastry Plus are available now at pastry.plus/tickets; standard general admission are $120/ticket. The package includes:

  • Access to the Pastryland Bake Sale | Saturday, March 28
  • All-access pass to the Pastry Plus Conference | Sunday, March 29
  • All-Attendee Forum: The Business of Taste, Presented by Callebaut®
  • Keynote Address
  • Choice of three 75-min Pastry Plus Sessions
  • Continental Breakfast & Lunch
  • Networking Reception
  • Gift Bag

For more information on Pastry Plus and Pastryland please visit pastry.plus

Are you an aspiring pastry professional?

Pastry Plus is holding the Next Gen Contest presented by Callebaut®, seeking the next generation pastry chef. Individuals who have not yet attended a pastry-focused educational program are eligible to enter. Two Grand Prize Winners will be awarded VIP-First Access Ticket to Pastryland, All Access Ticket to Pastry Plus 2020; Selection of One Industry Field Trip; Meet + Greet with members of Pastry Plus’ Advisory Committee; One-Day Pastry Class at ICC; Tilit Chef Apron and more. Entries are due at 5pm on Friday, February 28, 2020. Winners will be announced in early March. For official contest rules and regulations go to pastry.plus/nextgen.

Next Gen 2019 Winner with Jacques Torres and Ron Ben-Israel
Next Gen 2019 Winner with Jacques Torres and Ron Ben-Israel
pastries

New York City’s Top Pastry Chefs Give Back At Pastryland

photography boardOn March 9th, the International Culinary Center held the second Pastryland Bake Sale benefiting Hot Bread Kitchen. More than 350 dessert lovers attended to taste exclusive pastries from 19 of New York City’s best pastry chefs, all while raising $5,350 for Hot Bread Kitchen, a non-profit organization providing culinary training to low-income women in NYC. The afternoon, which featured unique artisanal treats and re-imagined classics, showcased the talents and limitless imaginations of pastry chefs. Alumni of ICC’s Professional Pastry Arts program donated some of the day’s favorites including Tyler Atwell’s (Lafayette Grand Café & Bakery) Chocolate Ring Ding, Anna Bolz’s (Per Se) Toasted Coconut Layer Cake, Lindsey Farr’s (Restaurant Marc Forgione) Snicker’s Donut, Charlotte Neuville’s (Charlotte Neuville Cakes + Confections) Miniature Cake Tasting, and Shaun Velez’s (Café Boulud) Mini Pistachio Gateaux. Even our very own Stephen Collucci, ICC Pastry Chef Instructor, got in on the fun with a Chocolate Dipped Fluffernutter cookie!

 

 

The event would not have been possible without the support of our Partner, Callebaut®, who not only generously donated the chocolate for all 19 chefs, but also unveiled the new RB1 ruby couveture in limited-edition desserts to consumers for the first time ever in New York City. A selected group of pastry chefs and chocolatiers rose to the occasion and crafted original sweets featuring the rosy color tones and fruity flavor of ruby cacao. The Ruby Velvet Choux from Monica Ng of Great Performances, Ruby Bon Bons from Christopher Curtin’s Eclat Chocolates, Mexican Ruby Scribble Cookie from Fany Gerson of La Newyorkina, Ruby Snack Bar from Dimitriy Shurygin of The Key Patisserie offered attendees a beautiful visual.

ruby

Gold Sponsor, Beurremont Butter, as well as Nielsen-Massey Vanilla provided our contributing pastry chefs with product to use in their sweet creations. This came in handy for bakery specialties like the PB+J Kouign Amann by Rory Macdonald of Patisserie Chanson, Baklava Croissant by Scott Cioe of Bien Cuit, and Sprezzatura Sourdough by Daniel Alvarez of Daily Provisions.

golden egg cream station

Specialty beverages provided by Joe’s Coffee and Rishi Tea & Botanicals, as well as Evian and Badoit, were available for purchase. In addition, guests were treated to a free Gold Egg Cream shot featuring a housemade Callebaut® Gold Chocolate syrup with milk, topped with Badoit sparkling water dispensed from giant gold chocolate eggs!

joes coffee
rishi tea
evian
badoit

jacques torres and ron ben israelFinally, a day of pastry fun wouldn’t be complete without an Instagram-friendly moment, or two! ICC’s Dean of Pastry Arts, Jacques Torres and Guest Master Pastry Chef, Ron Ben-Israel surprised attendees with a photo op at our 8 foot piped royal icing wall (which used a total of 110 pounds of royal icing).

We would like to thank all of the chefs, restaurants and bakeries who participated (see full list below), as well as our partners and sponsors who made this afternoon possible (see the full list here). A special thank you to everyone who came to Pastryland this year and gave back to the NYC food community in the sweetest way! Check out the weekend’s sweet treats below!

Exclusive Pastryland Desserts

All 19 Desserts Pictured

Chef Dmitriy Shurygin | The Key Patisserie | Ruby Snack Bar

Chef Lindsey Farr | Restaurant Marc Forgione | Snickers Donut

Chef Scott Cioe | Bien Cuit | Baklava Croissant

Chef Daniel Alvarez | Union Square Cafe and Daily Provisions | Chocolate Hazelnut Tart

Chef Jin Capobianco | The River Cafe | Hazelnut Mocha Opera

Chef Rory Macdonald | Patisserie Chanson + Dessert Bar | PB+J Kouign Amann

Chef Stephen Collucci | International Culinary Center | Chocolate Dipped Fluffernutter

Chef Jeffrey Wurtz | Aureole | Dorayaki with Sweet Red Bean and Chocolate Sesame

The Bakers of Hot Bread Kitchen | Hot Bread Kitchen | Chocolate Babka

Chef Tyler Atwell | Lafayette Grand Café & Bakery | Chocolate Ring Ding

Chef Lindsey Bittner | Leonelli Restaurants | Cacao Nib Butter Cookies

Monica Ng | Great Performances | Ruby Velvet Choux

Chef Anna Bolz | Per Se | Coconut Layer Cake

Chef Charlotte Neuville | Charlotte Neuville Cakes + Confections | Mini Cake Tasting

Chef Fany Gerson | La Newyorkina | Ruby Scribble Cookies

Chef Shaun Velez | Café Boulud | Mini Pistachio Gateux with vanilla buttercream and raspberry pate de fruit

Chef Joe Murphy | Counter Hospitality | Meyer Lemon Madelienes

Chef Daniel Alvarez | Union Square Café and Daily ProvisionsSprezzatura Sourdough

Chef Christopher Curtin | Éclat ChocolateRuby Bonbons

Chef Julie Elkind | Bâtard Pate a Choux filled with Caramel Chocolate Ganache and Tropical Fruit Compote