Launch Your Food Business With The Experts
Food Business Fundamentals (formerly Culinary Entrepreneurship) provides you with the tools, strategy and resources needed to launch, and expand, your restaurant, product or business within the growing food industry.
Watch the video to hear from ICC Graduate and Meatball Shop Founder Michael Chernow
ICC's Food Business Program
Designed by industry experts and world-class academics, ICC’s Food Business Fundamentals program (formerly Culinary Entrepreneurship) goes beyond the traditional restaurant management course. This immersive, personalized program provides students with the tools, strategies and confidence to launch, manage and grow a new or existing food business.
The program begins by demystifying the start up process, guiding students through the steps of business planning. Offered in a blended-format combining face-to-face instruction with online learning modules, this 90-hour program is fast-paced and intense. Over the 6-week course, students apply learned business tools and concepts to develop their own business plan with weekly feedback and review from instructors. At the end, students have the opportunity to pitch their idea to industry and investment experts.
Comprised of six 8-hour in-person sessions on Saturdays, and approximately 42-hours of online modules, you’ll be able to access coursework, materials, community and support when it’s most convenient for you. This combination allows flexibility for working professionals and career changers.
GAIN CRITICAL BUSINESS SKILLS FOR ANY VENTURE
From Restaurants, Cafés & Bars to Packaged Products, Food Trucks and More
Each week you’ll complete project-based assignments to test your business assumptions while receiving support and feedback from your instructors. These weekly assignments build upon and support the next as you work towards developing your business plan. By the end of the program, you’ll not only have a complete and actionable business plan to pitch to investors, but you will have gained the knowledge and skills to successfully manage your business.
Program Topics Include:
- Foundations of successful entrepreneurship
- Project planning and the startup process
- How to write a business plan
- Key elements of concept design and business modeling
- Tools for evaluating the marketplace
- Effective brand building
- Feasibility techniques for financing
- Effective cash flow management
- Front & Back of house management
- Food product manufacturing & distribution best practices
- Importance of team building and leadership management
- How to pitch your idea and source funding
LEARN FROM INDUSTRY EXPERTS
Access Our Network & Gain Mentors
ICC’s instructors and network of industry leaders provides the ideal environment to cultivate the next generation of food business owners. Receive expert instruction from world-class academics such as the prestigious Cornell University School of Hotel Administration, leading restaurant groups like Bold Food and more. Our instructors are successful business owners and consultants who provide real-world experience, mentorship and support. You’ll benefit from establishing these valuable relationships long after the program ends.
Meet Your Instructors
The Gefilteria, Co-Founder & Chief Gefiltemonger
Queer Soup Night, Creator
Speaker & Business Coach for Creative Entrepreneurs and Freelancers
Hospitality Consultant (1 Hotel Brooklyn Bridge & Central Park, Union Square Hospitality Group – 20+ years, Brooklyn Barge)
Hospitality Consultant (Financier Patisserie, Stone Street Coffee & more)
Founder, Upwind Strategies
Jackie McMann-Oliveri, PHR
Director, Talent & Culture
Bold Food | Bobby’s Burger Palace
Owner/Creative Director, Memo NY
Stephani Robson, PhD
Senior Lecturer, School of Hotel Administration Cornell University
Bootleg Avocado, LLC
Chef and Owner of Bellyfull Hospitality
WHAT YOU'LL LEARN IN 6 WEEKS
- Session 1: Entrepreneurship
What does it mean to be an entrepreneur? Are you ready to build your business? Discover how culinary entrepreneurs approach business modeling and identify opportunity.
- Session 2: Concept Development
Critical to the success of any new venture is a clearly defined concept. This is a deep dive into the key elements of concept design & defining your brand.
- Session 3: Marketing
A successful marketing strategy is the foundation of a successful business. Your marketing plan will define your measures of success and how you plan to get there.
- Session 4: Finance
Get hands-on assistance with start up and operational financing. Learn how to effectively build out and analyze financials in order to quantify your assumptions and goals.
- Session 5: Operations
What do you actually have to “do” to launch your venture and manage it day-to-day? Operations is the tactical plan of activities and processes that support your launch and manage your business.
- Session 6: Practice Pitch
Now, your business plan is complete! Practice pitching your idea to industry and investment experts to receive priceless feedback.
In addition to completing weekly business plan assignments online, students also complete topic-specific online modules, designed to narrow the focus on matters relevant to their business goals. Topics include:
- Human Resources & Personnel Issues
- Real Estate
- NYC Licensing & Permitting
- Managing Revenue
- Food Costing
- Building a Brand
- Designing & Implementing a Beverage Program
- Social Media
- Facility Design & Construction
- Kitchen & BOH Management
- Food Products 101
JOIN OUR NETWORK OF ALUMNI
These Graduates Began Their Food Businesses At ICC
Leticia Skai Young
Founder & Chief Inspirational Officer
Founder & CEO
Networking Events, Panel Discussions & Resources
Business Bites, presented by the Food Business Fundamentals program, is a series of workshops, discussion panels, networking events and resources designed to support chefs, business owners and entrepreneurs in the food industry. Previous panel discussions include Financing Your Startup, Feeding Your Social Strategy, Perfecting Your Pitch and more. Check out some of our Business Bites Resources below, or click here for the full archive of articles!
Important: Please review our Cancellation and Refund Policy and dress code. Check back frequently to see new start dates or contact us at 888.324.2433. Although the International Culinary Center is accredited by the ACCSC, this course does not fall within the scope of the commission’s accreditation. This non-professional course is designed for personal enrichment and is not intended to qualify a student for employment.
10/17/2020 – $6,950
Classes start year-round
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NEW YORK CAMPUS
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- Application fee
- 24/7 online access and support