Business Bites Resources: Best Practices for Building Client Relations

Jacques Torres, Ron Ben-Israel and Jurgen DavidThe age old saying remains true—the customer really is always right. The success of your business relies on good customer experience. So, what does it take to make your clients happy? During our Pastry Plus conference this spring, Jacques Torres—ICC Dean of Pastry Arts, and Ron Ben-Israel—ICC Guest Master Pastry Chef, shared their experiences running some of the most successful businesses in pastry today. From custom designed wedding cakes to innovating new chocolate product lines, these chefs understand the importance of building client relations for continued business.

Their first tip for food business owners—start fostering long, healthy relationships from the moment your customers walk through the door. In this article, we share these experts best practices for building client relations to last a lifetime!

Listen To Your Customers

jacques torresInspiration for new products can come from even the littlest customers. This is the truth for one of Jacques Torres Chocolate’s most popular products, chocolate covered cheerios. One day, while at his shop, Jacques Torres noticed parents in the store giving their children Cheerios since it was all they would eat. That week, he went to the grocery store and bought a giant box of Cheerios to cover in chocolate (after all, he is “Mr. Chocolate!”).

Not thinking anything of it, he put a bowl of them out for customers to try. People would politely take one, then come back and take handfuls of the chocolate covered cereal to go. He knew he had a hit and had to act upon it.

Looking back on it now, he shares that, “In your career, you’re going to want to do things that you want to do, and there’s nothing wrong with that…But, after-all, your customers will be the one eating your products.”

Accept the Blame

ron ben israelIt’s easy to think that—especially in the custom cake business—your customers will only be one time purchasers that you won’t see again. But, it’s important to remember that everyone can become a repeat customer. That’s why when a recent Mother of the Bride complained that the wedding cake for her daughter was incorrect, Ron Ben-Israel found a way to fix the situation immediately.

After much investigation, he found out that the wedding cake sent to the venue was indeed the correct cake. Nothing out of the ordinary happened. However, instead of telling the mother that he was correct, he accepted responsibility for the situation and sent a personalized cake to the client. By going the extra mile to right the circumstances, the unhappy client became a repeat customer. Now, he is creating custom cakes for their whole family!

Respond To Feedback

panelistsIn this day and age, you can’t hide from a bad review or comment. Whether it’s a Yelp or Google review, a comment on Instagram or a direct message on Twitter, entrepreneurs are constantly receiving feedback—both good and bad about their businesses. Almost 20 years ago when Torres started his chocolate business, this wasn’t the case. He would receive feedback from his customers in person, without the potential of it escalating on social media.

Now that his business has grown to over 100 employees, it would be easy for Torres to ignore customer’s complaints and let someone on his team handle it. But, to this day, Torres still calls his customers personally to address concerns and find solutions that make them feel heard. Ultimately, what makes his business stand out is the way he works with his customers to provide a personalized experience—one that foster’s customer loyalty.

ABOUT BUSINESS BITES

The BUSINESS BITES, brought to you by the Culinary Entrepreneurship program at ICC, is a series of workshops, discussion panels, networking events and resources designed to support entrepreneurs in the food industry.

bugible

Bugible: How & Why We Eat Bugs

Explore the flavor profiles of the food of the future—bugs! With the world’s population expected to reach 9 billion by 2050, we’ll need to find sustainable ways to deliver nutritious food to our growing population. Bugs are not only a solution to this problem, but are also one of the more provocative food sources in discussion.

There’s a reason why 80% of the world’s countries have been eating bugs for thousands of years. Bugs come out ahead of traditional live stock, like beef, in any food enviro-metric—gallons of water, Co2 equivalents of greenhouse gases, acres of land, feed-conversion-ration comparisons and more.

ICC is excited to be hosting Aly Moore founder of Bugible—a blog about the world of edible insects—and EatBugsEvents.com for an insightful presentation and tasting about how and why we eat bugs. Opening a dialogue about how what we eat impacts our bodies and our environment, we’ll examine the challenges faced by entrepreneurs, discuss how to overcome the stigma surrounding edible bugs and encourage chefs of the next generation to have an open mind to the opportunities that tasty critters offer. Join us for a guided tasting on Wednesday, June 5th from 3:30-5pm to explore the delicate flavor profiles of critters like grasshoppers and bamboo worms.

JOURNEY THROUGH THE WORLD OF ENTOMOPHAGY

Wednesday, June 5th | 3:30-5:00pm
International Culinary Center
462 Broadway, 2nd Floor Theater

About Aly Moore

aly mooreAfter studying public health at Yale University, Aly Moore searched for a way to address the challenges to feed our growing sustainably and nutritiously feed our growing population. She started Bugible.com (blog) to support the growing insect agriculture industry and slowly grew a cult following on Instagram. To reach broader audiences, Eat Bugs Events was formed as an Aladdin’s den of unique educational events like Bug & Wine Pairings, Bug Dinners & Bug Cooking Classes. Since, Bugible has become the leading media & PR brand for the insect agriculture industry, appearing on Netflix’s Bill Nye, Food & Wine, Forbes, & others. Today, Bugible focuses on continuing to spread awareness about other sustainable and nutritious potential of bugs through collaborations with institutions of all kinds from the International Culinary Center, Yale University, Parks & Recreation Districts, or even the Girl Scouts of America.

She is heavily involved in growing the industry’s trade organization – The North American Coalition for Insect Agriculture (NACIA). Learn more here. 

james beard awards

Six ICC Alumni Win Big at 2019 James Beard Awards!

This year, ICC alumni and Dean David Kinch received a staggering 33 semifinalist nominations for the the 2019 James Beard Awards—known best as the “Oscars of the Food World”—recognizing their talent and dedication to their craft. Last night, while Hollywood A-listers flaunted fabulous fashions at the Met Gala, the who’s who of food & beverage gathered at the Lyric Opera of Chicago for the year’s most prestigious award ceremony in the culinary industry. The 3,500-seat theater full of hopefuls and their guests included 15 ICC alumni, plus our dean, waiting to hear if they’d win big this year. Alumni chefs and restaurant owners were not only present as finalists—Elena Besser, Professional Culinary Arts ’16, showed off her food media chops as one of the red carpet co-hosts for the foundation. Check out her coverage on the live feed, which garnered over 1.5 million views!

Steven Cook, co-owner of CookNSolo Restaurants, alongside his business partner Michael Solomonov, won the award for Outstanding Restaurant for the famed Zahav in Philadelphia. Cook, a graduate of our Culinary Arts program in 2000, was awarded ICC’s Outstanding Alumni Award for Excellence in Entrepreneurship last year for his achievement as one of the country’s most successful restaurateurs, overseeing a mini-empire in New York & Philadelphia.

Ashley Christensen, graduate of ICC’s Sous Vide Intensive program, took home the evenings top honors, receiving the award for Outstanding Chef. If you’re looking to amp up your Sous Vide skills just as Chef Christensen did in 2012, check out our revamped 2-day Sous Vide Intensive course here.

Other winners from last night’s celebrations included Kelly Jeun, Co-Executive Chef of Frasca Food and Wine in Colorado, which received the award for Outstanding Service. One of NYC’s hottest restaurants Atomix, where our Intensive Sommelier Training graduate—Jhonel Faelnar—is an integral part of the tight-knit team as Wine Director, received the award for Restaurant Design for 75 Seats and Under. Even before Monday’s awards ceremony, two ICC alumni went home as winners at the Media Awards on April 26th. David Chang received the award for Outstanding Reporting for his coverage of the 2018 PyeongChang Winter Olympics, while Nick Fauchald, co-author of the book Cocktail Codex received the award for Book of the Year

Congratulations to the 6 ICC alumni who were bestowed with a coveted James Beard Award this year! Read below for more information on our winners.

2019 James Beard Foundation Restaurant & Chef Awards

Outstanding Chef

Ashley Christensen, Poole’s Diner, Raleigh, NC [Sous Vide Intensive ’12]

Outstanding Restaurant

Zahav, Philadelphia, PA [Steven Cook, Co-Owner of Zahav, Culinary Arts ’00]

Outstanding Service

Frasca Food and Wine, Boulder, CO [Kelly Jeun, Co Executive Chef, Italian Culinary Experience ’07]

2019 James Beard Foundation Book Awards

Book Of The Year

Cocktail Codex, Alex Day, Nick Fauchald [Culinary Arts ’04], and David Kaplan (Ten Speed Press)

2019 James Beard Foundation Broadcast Media Awards

Outstanding Reporting

Deep Dive and Food for Thought, 2018 PyeongChang Winter OlympicsDavid Chang [Culinary Arts ’01], Airs on: NBC, NBCSN

Want to check out David Chang’s reporting at last year’s Olympics? Watch it here on NBC’s archive of the Olympics!

2019 James Beard Foundation Outstanding Restaurant Design Awards

75 Seats and Under

Firm: Studio Writers, Project: Atomix, [Jhonel Faelnar, Wine Director of Atomix, Intensive Sommelier Training ’13]

panelists

Understanding Your Business Foodprint

This month, in celebration of Earth Day in April, and as a part of our Understanding Your ‘Foodprint’ series, our latest installment of Business Bites: Reaping the Benefits of Going Green discussed ethical choices to reduce your bottom line, while positively impacting the environment, with a panel of experts from chefs and restaurateurs to CEO’s of environmental organizations and consultants for food business owners.

Below, check out what we learned from our panelists about taking the steps to change your business practices to become more sustainable, and move towards a zero waste model!

LEARN FROM OTHERS

Our moderator Alek Marfisi, Owner of Upwind Strategies and instructor in ICC’s Culinary Entrepreneurship program, was joined by Christina Mitchell Grace, CEO of Foodprint Group; John Oppermann, Executive Director of Earth Day Initiative; Naama Tamir, Co-Founder of Lighthouse Lighthouse Outpost; and Michael Chernow, Co-Founder of The Meatball Shop & Founder of Seamore’s. While their respective businesses interact with sustainable practices on varying levels, they are all passionately advocating for others in the food industry to make choices that will lessen our impact on the environment. Not only did our audience learn a lot from our panelists, but the panelists shared many helpful tips with each other, furthering the idea that a supportive community is important to fostering change.

TACKLE ONE THING

In today’s world, sustainability should be a driving factor for businesses. The word itself is defined by the avoidance of resource depletion in order to maintain an ecological balance. It is essentially what business owners should be doing every day. But often times, business owners are overwhelmed by the idea of just running their business, let alone trying to minimize their environmental impact. So our main piece of advice for getting started, just do one thing first!

Waste Diversion

Naama, whose restaurant Lighthouse Brooklyn is focused on sustainability in every aspect, created a waste system with multiple different streams. By diverting the streams to the appropriate places, like composting and creating bio-diesel with the organic waste or donating oyster shells to the Billion Oyster Project, her restaurant can make a significant impact on what ends up in landfills. Her restaurant even takes it a step further by partnering with companies to use empty wine bottles for candles and uses the corks to make tops for food jars. Lighthouse Brooklyn is a great example of how everything can serve multiple purposes and that it is possible to become zero waste in the food space.

Organize Your Space & Educate Your Team

While becoming a zero waste restaurant or food business is completely doable, it can be challenging to get there without the right tools—that’s where Christina Mitchell Grace comes in. Her company, Food Print Group, helps food and hospitality organizations design zero waste into their buildings, kitchens and front of house processes. Becoming zero waste starts from the beginning of the source, so by creating an efficient kitchen and work space, training your staff and educating your customers, it will automatically become simpler to divert waste from landfills and source separate your organics from trash.

Use Sustainably Sourced Ingredients

Others, like Michael Chernow, tackle sustainability through ingredient sourcing. The fish at his restaurant Seamore’s is 100% sustainable, sourced as close to home as possible and offered at an accessible price point. Seamore’s whole philosophy is founded on the idea introducing underutilized, undervalued local species of fish to their customers in healthy and tasty ways. By doing so, they’re working to protect our oceans from becoming depleted and educating others to keep our oceans healthy for future generations.

If seafood is not a key focus of your menu, focusing on local ingredients can be. By using ingredients that don’t have to travel far, it can cut carbon footprints by reducing long-distance transportation and will put your dollars into your local economy.

Advocate With Your Dollars

To bring the conversation together, John Oppermann discussed how Earth Day Initiative educates businesses on energy efficiency and building brand awareness around your sustainability practices. While it may be too costly to install solar panels, or even unrealistic if your building doesn’t allow it, you can actually purchase renewable energy through regular energy providers. By voting with your dollars, you’re letting your local city officials know that clean energy is important and making your voice heard in a simple way.

THE ULTIMATE GOAL: ZERO WASTE

There are big questions that need to be addressed to strategize for a future that minimizes, or hopefully eliminates, the 24,000 tons of wasted materials produced in NYC each day. Questions like, “what if every building had a compost program,” or “what if all single use coffee cups were replaced with reusable mugs?” But, one of the first steps that businesses can take to reduce this massive amount of waste is to assess opportunities for waste reduction through source separation. A surprising amount of “trash” is actually organic waste that can be composted or recycled, which will eventually get you to the ultimate zero waste goal. Taking an audit of your waste will help you identify this.

Even though zero waste is the ultimate goal, there are smaller practices that you can put into place to help you integrate sustainability into your business. Practices like buying local, using the entire ingredient, and buying in bulk are simple changes that can be made quickly. If you want even more resources to go green, check out our Business Bites Resources article here.

ABOUT BUSINESS BITES

The BUSINESS BITES, brought to you by the Culinary Entrepreneurship program at ICC, is a series of workshops, discussion panels, networking events and resources designed to support entrepreneurs in the food industry.

Business Bites Resources: 4 Ways To Bring Sustainability To Your Kitchen

In celebration of Earth Day this month, and as a part of our Understanding Your ‘Foodprint’ series, our latest installment of Business Bites: Reaping the Benefits of Going Green discussed the economic rewards of making ethical & sustainable choices for your restaurant or food business.

In a passionate discussion led by moderator Alek Marfisi (Owner of Upwind Strategies & ICC Culinary Entrepreneurship instructor), panelists Christina Mitchell Grace (CEO of Foodprint Group), John Oppermann (Executive Director of Earth Day Initiative), Naama Tamir (Co-Founder of Lighthouse Lighthouse Outpost), and Michael Chernow (Co-Founder of The Meatball Shop & Founder of Seamore’s) shared their experiences running, or working with, restaurants & food businesses promoting sustainable, zero waste practices. Read our full recap of the conversation here.

You won’t be able to change everything all at once. Instead use these tips and resources to help you get started by doing one or two things differently today. Whether you’re a food business owner, chef or home cook, making small changes to your foodprint can have large impacts on the environment. Check them out below!

For The Food Business Owner

Sustainable practices aren’t limited to just the kitchen—incorporating them into every facet of your business can not only reduce waste and help to save money, but also educates your customers on how their actions impact the environment as well. Share your stories with your audience and they’ll reward you by becoming loyal customers.

This infographic from the NYC Department of Sanitation will help introduce you to the world of efficiency, creating a more usable space for your business, which will lead to less waste. Download their full Zero Waste Design Guidelines here or evaluate how much waste you generate by using their calculator here.

This organization provides organic collection solutions for small food businesses including in-house education to make composting easy, reduce waste & recycling costs, and guide you in edible food rescue opportunities.

Carbon Credit Capital helps to calculate your company’s emissions and find solutions for going carbon neutral.

Whether you’re looking for local compost drop offs or shopping for recycled kitchen appliances, Big Reuse has you covered.

For the Chef

As a chef, being focused on sustainability isn’t just trendy, it’s imperative. Chefs have an opportunity to advocate for better practices in our food systems and educate their customers through the food that they cook. In addition to the positive marketing & storytelling for your brand, incorporating sustainable practices can help to cut costs as well.

It’s no secret that chef’s enjoy cooking with what’s in season, and this seasonal food guide from FoodPrint.org allows you to search by your location and time of year to see what’s available near you! By choosing ingredients that are local, your food dollar goes directly to farmers and you eliminate environmental damage caused by shipping foods thousands of miles.

According to the Sustainable Restaurant Association, 90% of the world’s fish stocks are either fully or over-exploited. Help to recover the world’s oceans by diversifying the fish that you use and educate your customers on making the right choice.

Meat has long been at the center of the plate, but by making vegetables more appealing and using descriptive words on your menus, you can draw attention away from resource-consuming meat.

ICC special guest panelist Naama Tamir is the owner of Lighthouse Brooklyn and Lighthouse Outpost. Her restaurants go beyond farm-to-table dining, embracing sustainability in everything they do. At Lighthouse, everything has multiple uses. They recycle, compost, and collaborate with other green-oriented businesses to grow, improve and educate their staff, guests and community. From recycling empty wine bottles into candles for the restaurant and turning cooking oil into bio diesel, to returning oyster shells to the Billion Oyster Project, everything is re-purposed into a new life. Places like Industrial/Organic are taking it to the next level, deriving organic chemicals and ingredients from food waste—simultaneously diverting food waste from landfills and creating recycled home & personal care products, dietary supplements and more.

For the Home Cook

If you live in NYC, you know that the NYC Department of Sanitation requires all residents to recycle, so you’re already on the right path to decreasing your carbon footprint. Here are a few small steps you can take to bring sustainability into your kitchen, and home!

This short, fun quiz explores what your foodprint is, introducing the subject of sustainability and educates you on your carbon footprint based off of your food habits. They’ll provide you with tips at the end that you can apply to improve your foodprint.

While most chefs are trained to practice whole-ingredient cooking, it can be more difficult to do so at home without the proper education. Reducing food waste as you cook at home not only saves you money, it provides a better tasting product while also making small positive changes on the environment.

As we approach the 50th anniversary of Earth Day in 2020, The Earth Day Initiative has launched their Do Just 1 Thing campaign to encourage people to switch to clean energy whether for their residential or business dwelling.

60,000 plastic bags are used every 5 seconds in the US, so it’s time to start doing your part. Carry a reusable tote that you can put groceries and any other purchased items into instead of a single use plastic bag. Start now because by March 2020, NYC will have officially banned single use plastic bags.

ABOUT BUSINESS BITES

The BUSINESS BITES, brought to you by the Culinary Entrepreneurship program at ICC, is a series of workshops, discussion panels, networking events and resources designed to support entrepreneurs in the food industry.

conchas

Conchas: Mexican Sweet Bread Recipe

conchasPan Dulce is a staple in Mexican culture and cuisine. Though they can be eaten at any time of the day as a snack or meal, they are typically enjoyed at breakfast. Some people estimate that there are over 2,000 varieties, but the most popular and widely-known is conchas!

In Spanish, concha translates to shell, so it makes sense that this sweet, softly baked bread is named after it’s fun shape. This Cinco de Mayo, we’re honoring the Mexican holiday by sharing how our Director of Pastry, Chef Jansen Chan, makes them in the kitchens of ICC. Check out the recipe below!

We’re also excited to announce our collaboration with Ice & Vice for the Hester Street Fair @FoodBabyNY Food Fest 2 on Cinco de Mayo! Chef Jansen and Ice & Vice are working together to create an exclusive treat, Food Baby Conchitas (a Concha Ice Cream Sandwich) in two signature flavors—Rasperry Concha with Peanut Butter Fluff & Concord Grape Ice Cream, plus a Black & White Coffee Concha with Horchata Ice Cream. The street fair is free to all, but you can register here for tickets.

Can’t wait to go to the street fair to try this signature, exclusive item? Be sure to check our Instagram on Thursday, May 2nd for details on how you can win 2 seats in our Mexican Cooking Class this August! All you’ll have to do is snap a photo of your Food Baby Conchita at the Hester Street Fair this Sunday and post to your Instagram. Stay tuned!

DOUGH INGREDIENTS:

  • 225 g. flour, all-purpose
  • 225 g. flour, bread
  • 70 g. sugar
  • 1 t. salt
  • 20 g. fresh yeast or (10 g. dried yeast*)
  • 60 g. milk
  • 200 g. (about 4) eggs
  • 170 g. butter, softened
  • Additional sugar, for dipping

PROCEDURE:

  1. Place all ingredients*, except butter, in a stand mixer with a dough hook attachment. Mix at a low speed until combined. Increase the speed to medium and continue to mix until gluten develops.
  2. Slowly add butter to the dough, and allow to incorporate fully.
  3. Transfer the dough into a greased bowl and wrap in plastic wrap well.
  4. Allow to ferment at room temperature for 2-3 hours or overnight in the refrigerator.
  5. Place the dough on a flour work surface and punch down to deflate the dough.
  6. Portion the dough into 80g pieces.
  7. Roll each portion into a round and flatten.
  8. Place directly on a parchment-lined tray, allowing 2-3 inches around for expansion.
  9. Divide the crust dough into 28 g. portions. (See instructions to make crust dough below).
  10. Pat crust into 3” circles and place directly on top of each round.
  11. Flour each cutter and gently stamp to create an impression.
  12. Cover the tray and allow to proof for 2-3 hours in a warm spot, or until double in size.
  13. Preheat the oven to 375°F
  14. Bake for 12-15 mins. or until golden brown.
  15. Remove from oven and allow to cool for 5 mins.
  16. Roll in a bowl of sugar while warm.

*if using dried yeast, first dissolve in milk.

CRUST INGREDIENTS:

  • 100 g. sugar
  • 112 g. butter, softened
  • ¼ t. salt
  • ½ t. vanilla
  • 120 g. flour, all-purpose*

PROCEDURE:

  1. In a stand mixer with a paddle attachment, cream butter and sugar together until light and fluffy.
  2. Add salt and vanilla.
  3. Add flour and allow to mix until just incorporated.
  4. Wrap the dough and allow to rest for at least 30 mins. or overnight, chilled. If the dough sits overnight, remove from refrigerator at least 30 mins. prior to use.

*for chocolate crust, substitute 20 g. of cocoa for flour

Who Will Tread the ‘Bread Carpet’ This Fall? The Bread Oscars are Back in NYC & You Can Enter!

After a stunning debut in the fall, the Tiptree World Bread Awards return to New York City for 2019, to celebrate the very best American bread bakers and the International Culinary Center is proud to return as the Educational Partner for the Awards. For only the second time in the United States, bread bakers in America will have the opportunity to enter their breads to compete and stake their claim alongside some of the best breads in the world.

David ShalamIn 2018, the Awards’ very first year, two ICC alumni received awards for their excellent submissions in the categories of baguettes and bagels. Clémence Danko, Founder of Choc O Pain French Bakery in Jersey City, and a 2010 graduate of the Art of International Bread Baking Program, brought home the American Bakers Association Baguette Award for her Baguette Traditionelle. David Shalam, 2011 graduate of the Professional Pastry Arts program and Founder/Head Baker of Heritage Bakers in Glen Cove, New York, took home the Bagel Award for his signature Heritage Bagel.

Inspired by the UK Awards, the top annual competition for professional bakers in the United Kingdom, the USA Awards took off like a rocket – loaves were received from all round the country on the Judging Day in Dumbo, Brooklyn last October.

This year, ICC’s very own Chef Jansen Chan, Director of Pastry Operations, will again bring his expertise and knowledge to the judging panel which features a line-up of New York’s food aristocracy, including legendary Brooklyn baker and James Beard Foundation Award nominee Zachary Golper of Bien Cuit, Dana Cowin, renowned food editor, New York’s top foodie instagrammer Alexa Matthews, of EatingNYC, Claudia Sanchez, Editor, Edible Queens, Scott Goodfellow, Joint Managing Director, Tiptree and David and Tracey Zabar of Zabars.

breadChef Jansen, who worked in restaurants for nearly 15 years, knows the importance of integrating a dedicated bread program into your restaurant. As one of the first bites a diner will experience, he worked for years to cultivate the bread programs in restaurants, and eventually carried this experience to overseeing the Art of International Bread Baking program at ICC which trains the next generation of bread bakers.

When asked about his top tips for award winning hopefuls, Chef Jansen remarked that, “presentation [is key]! There are lots of great tasting products out there, but many bakers forget the first impact of the visual. It’s how we first consume. Make sure to consider the final look of the product by making it look attractive and distinct – it’s a competition and every bit counts.”  Read more of Chef Jansen’s top judging tips on the World Bread Awards blog here!

Celemence DankoFor the second year in a row, ICC is calling all bread bakers in our community—especially ICC alumni—to enter their exciting, and delicious, work for the 2019 Awards which includes 14 categories, from sourdough to baguettes, gluten-free, whole wheat and more. Judging Day will take place on Tuesday October 29, 2019 where a top panel of 40 judges will taste their way through all the entries. This year, the entry fee also includes a ticket to the fabulous Awards evening at Landmark on the Park on Wednesday October 30, 2019 to mingle with VIPs of the press, baking and foodie world.

Why enter? In addition to the $1000 cash prize for the Overall Winner of the awards, it’s important to raise awareness of the craft. Chef Jansen shared, “most people enjoy bread without considering the dedication and commitment to the art of bread making. Championing your great work by entering helps build a better build bread community and understanding of your talent.”

Submit your entry for the Tiptree World Bread Awards, supported by American Bakers Association, before Monday, September 30th, 2019! Click here for more information on the entry rules.

About the Event Partners:

Tiptree is headline sponsor of the World Bread Awards USA. The first Tiptree preserves were made in 1885 and Tiptree jams and preserves are now sold across the world, many of them made with fruit still grown on their farms in Essex www.tiptree.com

Tiptree has always had strong links with the USA. Scott Goodfellow, Wilkin & Sons Joint Managing Director commented, “C. J. Wilkin, the son of our founder, toured several states back in the 1890s, to learn about fruit growing and jam making. New York City has a global reputation for excellent food, so it makes the perfect spot for the overseas Tiptree World Bread Awards. We are very much looking forward to discovering the world of artisan bread that is available across the USA.”

ICC In The News: Highlights from April 2019

ICC In The News provides monthly highlights from articles published around the world that feature alumni, deans, faculty and more within the ICC community. Stories of our 15,000+ alumni network and their successes are continuously popping up across various prestigious publications. Below, we have brought together some of our favorites from April 2019, aimed to keep you connected with our community and inspire readers to #LoveWhatYouDo in the kitchen and beyond.

jacques pepin
WASHINGTON POST
Jacques Pépin: Eggs are on the outs again. To me, they’ll always be perfect.

Dean Jacques Pépin grew up in a time where resources were scarce—because of this, and throughout his 70 year career, he’s always appreciated and loved eggs. Read his beautiful tribute to the simple, yet elegant, ingredient in the Washington Post here.

Over the last few decades, our Dean of Pastry Arts, Chef Emily Luchetti helped to define what great pastry in America means. In this episode of the new Pastry Arts Magazine podcast, hear from the expert on the process of writing multiple books, where she draws inspiration for new dishes & more!

At the end of March, 20 high school students cooked their hearts out in our kitchens for the CCAP Competition for Scholarships. CCAP is an organization that has helped impact 15,000+ students annually since 1990 through their culinary programs. Learn more about them and watch a recap of the competition on NY1 here.

Nowadays, almost everyone knows what Buzzfeed’s Tasty is, but do you really know who’s behind the camera? Two of the shows stars, Alexis deBoschnek and Rie McClenny, were trained at ICC and now use their culinary talents daily in the Buzzfeed test kitchens. Read about their stories in LA Weekly’s article.

The popular NYC gastro-bar Existing Conditions didn’t just open out of thin air–ICC Dean and owner of the bar Dave Arnold put in years of hard work to perfect his talents. Read more about his unusual techniques in Wine Enthusiast here.

Nicole Centeno
FORBES
One Mom’s Rollercoaster Startup Journey Through Life’s Struggles To Success

The idea for Splendid Spoon was born when Nicole Centeno, ICC alumna and founder of Splendid Spoon, came up with the idea for her company on the quest to know what she was eating. It wasn’t an easy road, but now Centeno and her team bring in over $1 million a month in revenue. Read about how she did it in Forbes here.

The judging for the world’s most important olive oil competition is set to begin May 5 at the International Culinary Center in New York. Interested in attending or learning more? Check out The Olive Oil Time’s article on the 7th Annual NYIOOC World Olive Oil Competition here.

Fabian Von Hauske
VILCEK
Vilcek Prize for Creative Promise in Culinary Arts

Congratulations to Professional Culinary and Pastry Arts graduate Fabián von Hauske Valtierra of Contra, Wildair NYC & Una Pizza Napoletana! He was awarded the The Vilcek Foundation award for Creative Promise in Culinary Arts. Read about his inspiring story here or watch his video here.

Jacques Torres—ICC Dean of Pastry Arts and judge on Netflix’s Nailed It!—sat down with Inc. to share his story as one of the world’s foremost chocolatiers. Learn how he turned an abandoned factory in Brooklyn into his chocolate empire!

Daniel Gritzer learned the secrets to Soufflé from our Dean, Jacques Pépin. Read what he learned from the master in Serious Eats here.

Congrats to ’04 Professional Pastry Arts grad Melissa Weller! She’s joining the team at High St NYC as the newest partner. Check out her creations like a buttermilk-iced cinnamon-cardamom roll and a black-sesame kouign-amann. Read more in her Grub Street feature.

Ben Mims, Professional Culinary Arts ’08, is one of The LA Times brand new, in house chefs and cooking columnists. Check out the brand new food section of The LA Times for recipes, dining coverage & more!

Looking for sweet some career advice from a pro? Look no further than ICC Guest Master Pastry Chef, Ron Ben-Israel! Listen to him on Pastry Arts Magazine’s podcast and get inspired for your future career here.

zoe kanan
EATER
The Eater Young Guns Class of ’19

Congratulations to 2010 Professional Pastry Arts graduate Zoë Kanan for being awarded one of Eater’s Young Guns of 2019! She is the Head Baker AND Pastry Chef of Freehand New York’s restaurant Simon & The Whale, and was chosen for this award out of 500+ nominees for shaping the future of dining in America. Read more about her and the award in Eater here.

Brett Suzuki, ICC grad, grew up in Chicago before moving to Tokyo and NYC. All of these experiences helped to influence his tacos at the newly opened Arigato Market in Chicago. Check it out here in the Chicago Tribune.

Culinary graduate & Thai-born former restaurateur Chutatip Suntaranon has been cooking for her Queen Village neighbors for years. My-Le Vuong, a Vietnamese-born veteran restaurant manager moved in across the street from Suntaranon years ago. After years of friendship, they decided to open Kalaya, a homey, 30-seat BYOB. Check it out in Philly online here.

ICC Alumna Stephanie “Chefanie” Nass, partnered with Tod’s! Read about the exciting partnership and collection in Coveteur here.

stone barns
WASHINGTON POST
This New York restaurant sets the standard for American fine dining

ICC Alumnus & famed chef Dan Barber is no stranger to anyone in the culinary industry. Read this article in the Washington Post about how his restaurant, Blue Hill at Stone Barns, sets the standard for fine-dining in America.

How do you save family recipes when your grandmother never writes them down? Anna Francese Gass, ICC Professional Culinary Arts alumna, tackles this culinary conundrum in her new cookbook, Heirloom Kitchen: Heritage Recipes and Family Stories from the Tables of Immigrant Women. Listen to her on Cherry Bombe’s podcast, and come meet her on May 30th at ICC.

Ed McFarland, Professional Culinary Arts grad, opened Ed’s Lobster Bar in 2007. The most popular items from his SoHo menu will find their way to his brand new Sag Harbor location. In addition to fish plates and raw bar bites, diners can expect classic lobster rolls in two sizes, as well as Mr. McFarland’s famous lobster meatballs and New England clam chowder. Check out his new location profiled in 27 East here.

food

3 Things to Know About Farmed Seafood

On April 3rd, 2019, The Global Salmon Initiative and The Sustainable Shrimp Partnership helped ICC kick off our whole month of event programming dedicated to promoting sustainability in food, farming and business practices to better understand your foodprint. 

The Global Salmon Initiative (GSI) is a leadership initiative established by leading farmed salmon CEOs from around the world who share a vision of providing a healthy and sustainable source of protein to feed a growing population, while minimizing their environmental footprint, and continuing to improve their social contribution. Similarly, The Sustainable Shrimp Partnership (SSP) aims to create differentiation in global seafood markets so that consumers can easily find and choose shrimp products produced to the highest environmental and social standards. This month, Jose Antonio Camposano of SSP and Avrim Lazar of GSI gave insightful presentations on how the farmed shrimp and salmon sectors are making sustainability a key attribute in delivering high quality products which benefit our oceans.

For instance, did you know that Ecuador is one of the best countries in the world to get farmed shrimp from? Their use of the “extensive farming” method means that less shrimp occupy their growing ponds than other countries. In Ecuador, you can find some of the world’s leading experts on seafood farming—they have extremely strict zoning policies and regulations against farming in or near natural habitats. Their vertical integration of farming companies, paired with their high level of uniform product are just some of the reasons why the quality of shrimp from Ecuador is almost unparalleled.

chef ned and chef gabriellaTo bring the conversation together and demonstrate how sustainable seafood can be used properly, the two organizations were joined by Chef Ned Bell—long-time sustainable seafood ambassador and Ocean Wise Executive Chef based at the Vancouver Aquarium—as well as Chef Gabriela Cepeda—the owner of La Central Deli Shop in Guayaquil and former Head Chef of the Presidential House in Ecuador for 4 years.

These two companies are founded on the principle that sustainability matters. Unfortunately, in farmed seafood, that isn’t always the case. There are many misconceptions that all farmed seafood is bad—that it’s raised in diseased-riddle habitats, the end ingredient is loaded with toxins and less nutritional value—the list could go on. In reality, there are pros and cons to almost every industry in the world, but educating yourself on organizations that are minimizing their environmental impact and changing the industry as we know it is key.

Below, find three facts that will illuminate your understanding of farmed seafood, and see why it’s vital for the health and wellness of our planet, and all of its inhabitants.

9 Billion People by 2050

shrimpYou read that right. The world’s population will reach 9 billion by 2050. As of April 2019, it’s estimated that the current world population is at 7.7 billion, so the 9 billion mark could be reached sooner than we think.

You may be asking yourself, why does this matter?

Global seafood consumption has more than doubled in the past 50 years, which has put real stress on the sustainability of fishing. According to a study from 2011, global demand for seafood that we eat (and not just use for other purposes) is 143.8 million tonnes per year, and the overall consumption footprint, which also includes other uses of seafood, is 154 million tonnes. To preserve our Earth, ocean & species, finding new food sources, and how we cultivate them, is imperative.

Protein Demand Will Double By 2050

Millions and millions of tonnes of seafood is consumed each year worldwide. As diets change, populations grow and resources are stressed, there will be less room for protein produced on land. By 2050, double the amount of protein will be consumed worldwide, which is another reason why sustainable aquaculture will play an important role in feeding the Earth’s population.

50% of Seafood is Farmed

country of origin labelingIn order to protect and support wild caught seafood—and also to meet the demand of consumption worldwide—over 50% of seafood is now farmed. This has its pros and cons. While it protects wild seafood from becoming over fished, many of the countries where seafood is farmed don’t have strict regulations like the US, resulting in negative effects on the environment. Knowing where your seafood comes from and asking if it was raised in a sustainable way can help to counteract this.

To check where the seafood originated, you can look at the Country of Origin Labeling (COOL), which is required on all seafood sold in the US. Frozen seafood will have two labels: one to specify where the product was packaged and one that indicates where the seafood was caught or farmed. Be aware that it may seem like the seafood is from the US, but the label may be saying that it was packaged in the US.

Farmed seafood is not bad—in fact, it is helping to save many species from over fishing and is creating new ways to feed our growing population. But, it is important to keep in mind that not all farmed seafood is created equal. Finding companies like GSI and SSP who fight for properly farmed seafood regulations and practices is how this industry will grow into the next food movement that will change the world.

Additional Resources

“Farmed Seafood.” WWF, World Wildlife Fund, www.worldwildlife.org/industries/farmed-seafood.

“Homepage.” Global Salmon Initiative, globalsalmoninitiative.org/en/.

“SSP – Sustainable Shrimp Partnership.” SSP, www.sustainableshrimppartnership.org/.

staff, Science X. “How Much Fish Do We Consume? First Global Seafood Consumption Footprint Published.” Phys.org, Phys.org, 28 Sept. 2018, phys.org/news/2018-09-fish-consume-global-seafood-consumption.html.

riverpark demo

A Restaurant That’s Doing it Right: Riverpark

On April 10th, 2019, Executive Chef Andrew Smith and Farm Manager Jonathan Sumner of Riverpark helped ICC kick off our month of programming dedicated to promoting sustainability in food, farming and business practices to better understand our foodprint. In the past, our Professional Culinary Arts program with Farm-To-Table extension has visited Riverpark as a part of the program’s dedicated field trips for a personal tour of the farm with Chef Andrew and Farm Manager Jonathan. This time the farm was brought to ICC!

FARMING NEXT TO A FREEWAY

Riverpark is arguably one of the most unique restaurants in New York City. Situated in the middle of a concrete office plaza with East River views, it’s hard to understand what a feat it is to grow ingredients worthy of a fine-dining restaurant next to the 10 mile freeway that is the FDR. Somehow, they still manage to create a dynamic environment for ingredients to flourish year-round and produce new, seasonal menus daily.

The restaurant is in it’s 9th year—8th season for the farm—and is still producing over 100 varieties of vegetables in milk crates each year. Yes, actual milk crates. This mobile method allows Farm Manager Jonathan to rotate the crops to account for unstable wind, sun exposure & more, while a drip irrigation system that was created specifically for the milk crates helps to water the plants without flooding them and depleting them of their nutrients.

With growing conditions as difficult as this, it makes sense that Riverpark’s menu focuses on using whole ingredients and featuring their farm-grown produce at the center of the plate. Sustainability runs through the DNA of the restaurant—so it’s no surprise that their demonstration dove into what it means to use an ingredient in it’s entirety and think about the different ways a single product can be used.

WASTE NOT, WANT NOT

Looking at plants & animals as a whole and respecting the ingredient is something that is ingrained into Chef Andrew. When Farm Manager Jonathan provides him with fresh vegetables from their “backyard,” or a delivery of farm-raised lamb arrives to the kitchen, it makes sense to use the whole spring onion from root to stem or every part of the lamb saddle. Chef Andrew stresses that often, the parts of the ingredients that are thrown out have the most flavor. Over $165 billion dollars in food waste is thrown out each year, when in reality, a lot of this waste could be re-purposed in kitchens, composted or used to feed those who are going hungry.

While it may be intimidating to break down a lamb saddle (the whole loin of a lamb)—and maybe not the most practical for everyday home cooking—you are able to get much more product by breaking down the animal yourself and it’s extremely doable when learned correctly. Furthermore, different parts of the animal can be re-purposed for various dishes or even frozen to be used in the future.

In addition to the popular “snout to tail” movement, it’s also important to emphasize “root to stem” cooking. As Chef Andrew broke down a whole lamb saddle for the audience, he prepared side dishes featuring produce from the farm to accompany the meat. While chopping the spring onions for garnish, Chef also utilized the roots of the spring onion for a fried crispy topping, and also shared that you can dehydrate the tops to create an onion powder.

As the world becomes more populated and resources are depleted, it is important to think of new ways to feed hungry diners around the world. As chefs, it is even more vital to respect the ingredient that you’re given and work with it to use as much of it as you can. Today, the relationship between farm-to-table is expanding, and restaurants like Riverpark give us hope for these models to thrive in urban communities.