The BUSINESS BITES SERIES, brought to you by the Culinary Entrepreneurship program at ICC, is a series of workshops, discussion panels and networking events designed to support entrepreneurs in the food industry. Each event is designed to provide education, information and the opportunity to connect with industry experts in a collaborative setting.
BUSINESS BITES: RAISE THE BAR WITH YOUR BEVERAGE PROGRAM
DEVELOP AND MANAGE YOUR WINE, BEER & SPIRITS
Thursday, November 1st | 6:30-8:00pm
International Culinary Center
462 Broadway, 2nd Floor Theater
Turning your beverage program into a profitable venture for your business takes a lot of hard work, but with the right knowledge and dedication, it can be the key to your restaurant, bar or food business’ success and longevity. From preventing over pouring to curating the best cocktail, beer and wine lists for your audience, learn how to navigate some of the common mistakes that many restaurants make, and understand the impact that your beverage program can have on your profitability.
So what do you need to know to turn your drinks to dollars?
Join us for an informative discussion with experts in the beverage industry—including wine directors, beverage consultants, bar owners, and distributors—to help make your beverage program more liquid. Our panel of experts will share tips and tools for getting started, how to grow and manage your beverage menu, finding the right solutions for your restaurant or bar, and more. You’ll also have ample time for networking and the opportunity to learn how ICC’s Culinary Entrepreneurship program can take you from concept to business plan & pitch in just 6-weeks!
Alek Marfisi – Owner, Upwind Strategies & ICC Entrepreneurship Instructor
Alek Marfisi is a native New Yorker with a passion for building things and helping people. After working advising small businesses for five years, Alek launched Upwind Strategies in 2015 with the mission of providing deeper and more relatable services to small businesses: the anti-business-school services firm. He previously worked with the NYS Small Business Development Center where he dove into the exciting intricacies of making entrepreneurial projects a reality. Since then, Alek has logged more than 11,000 hours working with small businesses and has been recognized as one of the top drivers of economic development in the country.
Jason Hedges, Bar Director of Gotham Bar & Grill and Partner of BarIQ
Jason Hedges is a New York based wine and spirits professional. He currently works as bar director and sommelier at Gotham Bar and Grill. He is a judge of both wine and spirits for The Ultimate Beverage Challenge and also sits on the tasting panel for Wine and Spirits Magazine. Jason has developed award winning beverage programs for multiple Michelin rated restaurants in NYC. He is passionate about creating quality.
Jason is a Court of Master Sommelier’s Certified Sommelier, and has also successfully completed the coveted Beverage Alcohol Resource’s intensive course and is certified with distinction.
More to come…