Tips To Grow Your Beverage Program

This month, our Business Bites Resources—brought to you by ICC’s Culinary Entrepreneurship (CE) program—provides tips for food businesses looking to bolster their drink menu.

the panelists from the eventAt the beginning of November, members from the culinary community gathered for a panel to discuss the importance of having a beverage program in your restaurant that gets customers back to the bar.  The four panelists were experienced members of the culinary and beverage industry, including Jason Hedges, Bar Director of Gotham Bar & Grill and Partner of BarIQ; Noah Rothbaum, Editor of Half Full from The Daily Beast; Nora Favelukes, President of QW Wine Experts; and Vanessa Da Silva, Sommelier at Ninety Acres.

In the discussion, they shared their tips for creating and managing a successful beverage program, as well as how to turn your drinks into dollars. We’ve gathered some of their tips for success below!

Specialty Cocktails Drive Sales

Our panelists all agreed that specialty cocktails can drive sales and bring in new customers, while increasing margins for the business. Not only are cocktails experiencing a renaissance among bar scenes, but they can also be a fun and visual “Instagram-able” feature on your menu, increasing brand awareness. One tip that we learned from our experts—using fresh juice not only makes a cocktail more delicious, but is surprisingly a way to save money as it can be cheaper than buying expensive pre-made mixes.

Invest in Ice

For most guests, their first experience in a restaurant is ordering a cocktail, so why not take your cocktail to the next level? Ice is a daily requirement in all restaurants, and a universal ingredient in bar drinks. Despite its importance, ice can often be overlooked. Many bar programs are turning to ice blocks, specialty cubes and more to provide a better appearance and experience for their customers. In the end, the cocktails look better, but can also taste better as ice that is higher in quality won’t dilute a cocktail with water as fast.

Bar Software

Bar software can make or break a restaurant in today’s world. According to San Pellegrino, 100% of US restaurants on the World’s 50 Best Restaurants list are using a software called BinWise. In addition to these restaurants, Jason Hedges and Vanessa Da Silva, both panelists that work in the restaurant industry, also use BinWise to manage their restaurants inventory and more. There are many other options on the market, so the key is to find a software that works for your business. In the end, bar software programs can increase time saved during inventories, help to gain insights into what products are being poured the most, create a database to have information readily available, and help to recapture lost money.

ABOUT BUSINESS BITES

The BUSINESS BITES, brought to you by the Culinary Entrepreneurship program at ICC, is a series of workshops, discussion panels, networking events and resources designed to support entrepreneurs in the food industry.