pastry plus


Announcing The Second Charity Bake Sale and Pastry Conference on March 9 and 24, 2019

It’s back! The International Culinary Center (ICC) in New York City is excited to announce the second Pasty Plus Conference to be held on Sunday, March 24, 2019, and its charitable arm—the Pastryland Bake Sale running earlier in the month on Saturday, March 9, 2019, both at ICC (28 Crosby Street, New York, NY 10013). With its mission to establish a pastry community that promotes a constructive exchange of ideas and information to secure the future of the industry, ICC is proud to be hosting these not-to-be missed sweet occasions!

pastry plus attendeesLed by ICC’s Director of Pastry Operations Jansen Chan, in partnership with Callebaut and an advisory committee of top pastry chefs, Pastryland Bake Sale will take place at ICC on Saturday, March 9, 2019 from 12-4PM. The daytime event will feature an array of select pastry chefs from world-class restaurants and bakeries, including Union Square Café, Bien Cuit, Bâtard, Per Se and Patisserie Chanson, who will each donate one-of-a-kind desserts for the charity bake sale, which will benefit Hot Bread Kitchen. It’s the sweetest way to give back! Check out the full list of Pastryland Chefs here!

Guests can purchase Pastryland VIP Tickets ($50 + fees) for first access to the bake sale from 12PM-1PM, which will include an exclusive Meet + Greet with top pastry chefs; plus, 5 tokens to exchange for beverages or pastries. General Admission Tickets ($15 + fees) will be available for set time slots (1PM, 1:45PM, 2:30PM or 3:15PM) and include two tokens. Additional tokens can be purchased on-site by credit/debit cards only. Attendance of over 500 sweets lovers is expected. Guests will have the opportunity to fill their shopping bags with dozens of unique baked goods from top chefs, all in one place! Tickets can be purchased beginning January 28th on Eventbrite!

last year's keynoteThe theme of Pastry Plus Conference 2019, which will be held on Sunday, March 24, 2019 at ICC, is Sharing the Slice, presented in partnership with Callebaut, and will feature a collective presentation, activity and panel discussion focusing on how the industry must consider the way in which we connect and share information. Pastry Plus aims to connect the innovative minds of pastry professionals, providing a rare opportunity to meet and network in a positive, constructive environment to discuss the issues facing them individually and in the industry as a whole. Pastry Plus’ Keynote Address will be given by Francisco Migoya, Head Chef of Modernist Cuisine. Individual, self selected breakout classes (choice of three 75-minute sessions) will focus on preserving the craft of pastry arts; innovation in techniques, ingredients and products; and improving the workplace. Continental breakfast and lunch will be provided, and a networking reception will conclude the inspiring day. ICC has also joined with the James Beard Foundation and Pastry Arts Magazine, as leadership and media partners, respectively.

Over 140 pastry chefs, pastry sous chefs, pastry cooks, pastry students, pastry enthusiasts and pastry business owners, plus food media, bloggers and social media influencers, are expected to attend the conference. General Admission Tickets for Pastry Plus ($120 + fees; $90 + fees for Early Bird from January 28 to February 25), include access to Pastryland. Click here to purchase tickets.

pastry plus attendeesIn addition, Pastry Plus is holding the Next Gen Contest presented by Callebaut, seeking the next generation pastry chef. Individuals who have not yet attended a pastry-focused educational program are eligible to apply. Two Grand Prize Winners will be awarded VIP-First Access Ticket to Pastryland, All Access Ticket to Pastry Plus 2019; Meet + Greet with members of Pastry Plus’ Advisory Committee; and a One-Day Pastry Class at ICC. Entries are due at noon on Friday, February 15, 2019. Winners will be announced Friday, February 22nd. For official contest rules and regulations go to:

For more information on Pastry Plus, visit