The James Beard Foundation (JBF) and International Culinary Center (ICC), in association with the American Chamber of Commerce in Italy, are proud to announce a partnership with the newly-formed nonprofit “Friends of the U.S. Pavilion Milano 2015” to present the USA Pavilion at the Milan Expo.
The Office of the Press Secretary of the White House made the announcement in an October 17 Fact Sheet release about U.S. – Italy Cooperation, which reported: “President Barack Obama hosted the President of the Council of Ministers of the Italian Republic Enrico Letta at the White House on October 17, 2013. The visit highlighted the vitality of the relationship between the United States and Italy.”
An excerpt from the release: Milan Expo 2015: In partnership with The James Beard Foundation and the International Culinary Center, and in association with the American Chamber of Commerce in Italy, the Friends group will work for a vibrant U.S. presence at the Milan Expo. Its goal is to use state-of-the-art digital media and other novel approaches to showcase American leadership and innovation in global food security, agriculture, and cuisine and lay the seeds for enhanced trade and investment between the United States and Italy in this sector, so important to the cultural heritage of both nations.
ICC and JBF will be leading the charge with management and programming of the event including:
MAIN PAVILION: The USA Pavilion structure pays homage to our rich agricultural history with an open design delimited by a vertical living wall that will be harvested daily.The flow leads visitors through a series of exhibitions and open gathering areas.
FOOD TRUCK NATION: Our program will showcase the uniquely American food truck experience taking hold across the United States, a representation of American diversity, innovation and entrepreneurship.
CULTURAL PROGRAMMING: Fun, informational, educational and delicious programs, including outdoor evening entertainment, celebrations of regional culture, celebrity events,musical performances, tastings, and wellness activities will keep the pavilion abuzz day and night throughout the duration of the Expo.
SOCIAL AND DIGITAL MEDIA EXPERIENCE: A program extension, sponsor benefit, and tool for broad engagement that will use cutting-edge communications and engagement technology and strategy to expand the borders of the USA Pavilion to nearly 1 billion virtual visitors.
STUDENT AMBASSADOR PROGRAM: Student ambassadors, drawn from universities across America by The University of Southern California, will serve as national representatives for the United States.
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