FOOD BLOGGING WITH STEVEN SHAW - 6 CLASSES
OVERVIEW | FACULTY | CURRICULUM | CALENDAR +FEES | APPLY NOW

overview
As opportunities in “old media” become more limited, the number of food notable blogs—and food writers who make a name for themselves through their blogs—keeps growing every day. Blogs give voice to writers outside the editorial purview of print glossies and newspaper columns. Armed with only a digital camera, a computer and an internet connection, a blogger can create a restaurant review that reaches millions of readers or publish a recipe invented in a home kitchen, without writers, testers or food stylists.

But what gives bloggers equal, easy access to communication tools is what also makes for an extremely crowded marketplace. You may have a point of view worth sharing, but how do you single yourself out from the thousands of food blogs already out there? And once you’ve captured your readers’ attention, how do you hold onto it?

Food Blogging with Steven Shaw is designed to help you create a blog that won’t get lost in the shuffle. Budding journalists, veteran print writers and devoted hobbyists (and anyone in between) will get practical insight on building or improving a blog, from the ground up. You’ll learn the basics behind harnessing low-cost technology to produce web-friendly content, and then explore strategies for taking your efforts to the next level by promoting it to the public, tracking performance and even monetizing your blog.

Hands-on coaching, group discussion and special lectures by guest speakers—including award-winning journalist Alan Richman—will reinforce concepts learned in class. As an ongoing class assignment, students will create and maintain their own blogs, adding daily entries that will be evaluated by their instructor and peers.

Meet Steven Shaw
Steven A. Shaw, Director of New Media Studies at The International Culinary Center, is the founder of the phenomenally successful web site eGullet.org and a James Beard Award-winning food critic. He’s the author of the books Asian Dining Rules: Essential Strategies for Eating Out at Japanese, Chinese, Southeast Asian, Korean, and Indian Restaurants and Turning the Tables: The Insider’s Guide to Eating Out. He’s also a contributor to Saveur, Crain's New York Business and many other publications. He lives in New York City with his wife and son.

curriculum
Learn how to blog, from soup to nuts:

• understanding the online space
• choosing the right software
• developing a unique concept and finding your voice
• making content work for the web
• promoting your blog on and offline
• web traffic reporting and data analysis
• strategies for making money

Past speakers have included award-winning food writer for GQ, Alan Richman; bloggers Adam Roberts, Amateur Gourmet; Deb Perelman, Smitten Kitchen; Adam Kuban, Serious Eats; Josh Ozersky, The Feedbag; and photographer Melissa Hom, whose work appears on Grub Street and many other online and print publications.

Due to the nature of this class, all students are required to have access to a computer with a working Internet connection, as well as a digital camera. (Purchasing recommendations will be made in class for those who don't already own cameras.)

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calendar + fees

Please note: If the start date that you are selecting is full, we will enroll you in the next available start date with that same schedule.

Thursdays, 6:30pm – 8:45pm

Start	End	Price
February 18, 2010	March 25, 2010	$ 795