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Food Writing with Alan Richman

CRAFT YOUR VOICE, HONE YOUR SKILLS

Under the guidance of celebrated food critic Alan Richman (ICC Dean of Food Journalism), you will learn the craft of food writing, including the basics of developing and evaluating feature articles, restaurant reviews and press releases. You will learn, through lecture, discussion and in-class assignments, what it takes to make your writing stand out from the rest, and how to successfully pitch your articles to newspapers, magazines, and other print and online publications.

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WHAT YOU’LL LEARN
DAY 1: OVERVIEW OF STORY WRITING

Alan Richman explores the necessary elements to successfully write for a media outlet. Along with covering the all-important pitch, Alan will also introduce the big three: feature writing, criticism and the modern service piece.

DAY 2: THE PRACTICE OF FOOD WRITING

This class reviews published pieces and explores what makes them great, good or bad, and what can make them better. In addition, Alan discusses interview techniques, how to craft unexpected and challenging questions and revisits pitches from the prior class assignment.

DAY 3: THE RESTAURANT REVIEW

Alan Richman will share his life and philosophy as a critic. He’ll also cover voice and point of view, the star system, food criticism (past and present), the ethics of reviewing and the freedom of style and expression that reviewing offers. Guest speaker Tanja Yokum (Director of Marketing and PR, The Patina Group) will discuss the role of PR and the tactics of a good publicist, for example crafting effective press releases and managing crisis communications.

DAY 4: COURSE SUMMATION

In this final class, Alan assigns an in-class writing exercise for peer review. He will stress the power of word choices, along with the differences between line editing and copy editing.

ABOUT THE INSTRUCTOR

Alan Richman is one of the nation’s most prolific and praised magazine writers. His numerous honors include an unprecedented 16 James Beard Foundation Journalism Awards for food writing. Twelve times he has received the prize for restaurant reviewing, and twice he has been the recipient of the M.F.K. Fisher Distinguished Writing Award. Richman is also the recipient of a 1995 National Magazine Award (for three food-related travel columns) and two Bert Greene Awards from the International Association of Culinary Professionals. In 1998, Richman was inducted into The James Beard Foundation Who’s Who of Food and Beverage in America, which recognizes culinary industry professionals for their achievements.

Richman has covered subjects ranging from the culture of Las Vegas to the intricacies of race-car driving, and has profiled such diverse personalities as Jerry Seinfeld, Oprah Winfrey, Steven Seagal, Sharon Stone, Bo Jackson and Robert De Niro. Writing about food and wine, he has traveled from Santiago, Chile, to Shanghai, China, and onward to the most exotic locale of them all……Queens, New York.

In 2004 Richman was named the first-ever Dean of Food Journalism at The French Culinary Institute in New York City, where he teaches a curriculum he designed for aspiring and active journalists, covering topics from restaurant critiquing to ethics in journalism.

He is a regular contributor to GQ magazine. Richman has also worked as writer-at-large for People magazine; as a sportswriter, columnist and assistant managing editor at The Boston Globe; as a metro reporter at The New York Times; as a sports columnist at The Montreal Star; as an NBA beat writer at The Philadelphia Bulletin; and as news editor at The Portland (Indiana) Commercial Review.

A graduate of the General Honors Program of the University of Pennsylvania, Richman served in the U.S. Army in the Dominican Republic and in Vietnam, where he was awarded the Bronze Star.

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CLASS SCHEDULES
Classes start year round
None Scheduled.
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TUITION INCLUDES:
  • Supplies
GET STARTED:
Interested in jumpstarting your culinary career as a food writer?
Start an Application

Purchase a Gift Certificate

Ask your admissions representative about the ICC alumni discount!

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Food Styling For Media

MAKE MOUTHS WATER

Behind every mouthwatering food image is an accomplished food stylist—and the tricks of the trade are essential to transform ordinary plates into irresistible eye candy. This course, taught by experienced food stylist Louise Leonard, will help launch your career as you learn to apply what you learn in the kitchen to the field—from building your own food styling kit, to learning how to style for different media, to gaining hands-on styling experience for an assortment of dishes.

WHAT YOU’LL LEARN
  • How to style food for TV and video
  • How to work with “trouble” foods, i.e., foods notoriously difficult to style
  • Prop styling – choosing the rights props for certain foods
  • The best ways to style process shots and plated shots
ABOUT THE INSTRUCTOR

Louise Leonard is a chef, food personality, stylist, beer lover and recipe developer living the bi-coastal life in L.A. and NYC. She was crowned the winner of Season 2 of ABC’s hit, The Taste, proving that her food tastes as good as it looks. 

Louise specializes in cooking with beer, wine and spirits and is an advocate of local breweries, wineries and distilleries; she is also a contributor to Kin Community, YouTube’s #1 multi-channel for women, as host, recipe developer and stylist. Other work includes styling for the Emmy award-winning show Top Chef and Top Chef Masters, The Chew, Access Hollywood, Next Food Network Star and recipe development for Vegetarian Times.

The Wisconsin native received degrees in Journalism and Spanish at the University of Wisconsin-Madison, studied at Universidad Compultense de Madrid, and eventually earned a Grand Diplome in Professional Culinary Arts at The French Culinary Institute (now ICC).

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CLASS SCHEDULES
Classes start year round

01/20/2017

01/21/2017 – $595
Fri & Sat* 4:00 pm – 9:00 pm
*Saturday classes are 10:00 am – 4:00 pm

03/10/2017

03/11/2017 – $595
Fri & Sat* 4:00 pm – 9:00 pm
*Saturday classes are 10:00 am – 4:00 pm

TUITION INCLUDES:
  • Full, two-day food styling course participation
  • Hands-on Total Immersion instructions
  • Supplies
GET STARTED:
Interested in jumpstarting your culinary career as a food stylist?
Start an Application

Purchase a Gift Certificate

Ask your admissions representative about the ICC alumni discount!